Enter the realm of dreams
Buy a new house. Two houses. Or one in every capital of the world. Buy an elephant. Put it in a room. Winning the lottery will change your life. But that's just stating the obvious.
This campaign for the lottery is set in a 3d environment. We invented the Realm of Dreams – a platform where users could share their dreams. Using dreamy scenery, inspiring music, and organic style, visitors got into an aspiring mood.
As people shared their dreams of winning, each dream turned into a leaf on a tree. As more users contributed, more leaves were added and eventually the realm, which you could move through in 3d, consisted of thousands of dreams and trees – entirely built up by users.