Freeride World Tour – The gold standard of freeriding

Agency: Fiction Real

Creative Director: Joel Belsco

Created: 2016

The Freeride World Tour takes snowboarding and skiing to a new level. The best athletes from the world go to five critical events in Europe and North America to find the best lines.

There is a feeling that is shared with skiers all over the world. It isn't something you can teach, learn or explain. It's something you feel. Something you know. It stops you from sleeping during a snowstorm - knowing that fresh powder awaits you. It gives you the urge to continue hiking up the mountain when everyone else is stopping at the top of the ski lift. It hits you when looking back at your line at the bottom of a run, eager to go back up and do it again.